Google Analytics now has support for Annotations

09 December 2009

Do you use Google Analytics?

I have been using them for quite a while. One problem I've always had is remembering what caused unusual peaks in the time-graph several weeks after the peak occurred.

I started to keep track of relevant events in a separate spreadsheet - not a very satisfactory way to maintain data. It's also very time-consuming to prepare a report that contains the graphs and the event details.

Now Google Analytics has support for Annotations. Their blog reports:

"Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, Annotations complements existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers"

The short video below shows how to use them...

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